Reel Pink


Make a $10 donation to get your custom Reel Pink dials. 100% of donations will go to the fight against breast cancer. Pink cycling dials available as well!

Get Your Own!

Boa-Powered Performance


Top athletes rely on Boa to improve their performance when it matters most. From snowboarding to cycling, golf and hiking, on-the-fly, one-handed adjustments provide the perfect amount of support while eliminating unwanted pressure points for a performance-enhancing fit that pushes the limits.

The Fit That Changed It All


The Boa Closure System is the most revolutionary closure system on the market. Our exceptionally durable and lightweight reels combine with aircraft grade stainless steel laces to provide smooth, even closure for a secure, comfortable and truly customized fit.