Specialized was founded in 1974 by Mike Sinyard, a cycling enthusiast who sold his Volkswagen Bus to fund a cycle tour of Europe. After importing difficult-to-find bike parts from Italy, Sinyard decided to start producing his own parts in 1976. Based out of Morgan Hill, California, Specialized strives to build products that help people enjoy the sport as much as they do. Period.


A leader in bicycle shoes since 1982, Lake has produced bike shoes with one goal in mind - to let the rider focus on the ride! Lake's Function Specific Design provides the ultimate fit, providing long-haul comfort for epic days.


Whether you are cruising around the lake, exploring the backcountry or attacking the peloton, SCOTT shoes have what you need. Incorporating their unique ErgoLogic features, the entire shoe line is designed with attention to both comfort and performance.

Louis Garneau

For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear.


Cycling is a sport of passion and tenacity, dedicated training and ultimate satisfaction. Gaerne embraces this spirit in the production of unrivaled performance oriented professional cycling shoes.


The Boa Closure System is durable, lightweight, and provides unmatched adjustment on the fly. This is great for Enduro racing or trail use to loosen the pad for the uphill and then tighten for the downhill sections. 7IDP offers a solution to pads slipping off the knee and down the leg — elastic straps stretch and contract exposing the knee cap, but with the Boa Closure System this problem is eliminated.


Bont's Vaypor Plus Shoes maintain both the forefoot support and the industry's lowest stack height of the original Vaypors, but bring forth an entirely new closure system and updated materials. The result is an enhanced fit that ensures power is transferred to the pedals, along with a heightened level of comfort and retention.


Diadora was born to win and innovate. It’s a history of people who have always believed in the authentic values of sport. Those values are, today, the guidelines for us to face new challenges with our champions!

Pearl Izumi


It is in this spirit Pearl Izumi was born. Founded in the mountains of the Nagano Prefecture region of Japan in 1950, Pearl Izumi grew from the textile industry. Our founder, Kinji Shimizu, learned his trade manning looms in Lida City, creating textiles that literally had performance characteristics woven into their very fabric.

Mr. Shimizu’s son, an aspiring bike racer, complained that the clothing of the day hindered his cycling performance. The concept that apparel could be engineered to aid the user in all conditions was born from the real-world needs of the athlete in motion.

Today, more than 60 years after our founding, that entrepreneurial spirit and user-centric focus to empower the athlete still drives us.


Working out of his California garage in the early 80s, Keith Bontrager developed a reputation for crafting some of the finest bicycle products available. Today all Bontrager products are designed and tested to meet Keith’s stringent standards and are firmly grounded in a no-nonsense design philosophy. For more information, visit www.bontrager.com.


fi'zi:k is a racing brand. It represents beauty, speed, passion, freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition.

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