Revolutionizing the snowboard boot industry since 2001, Boa Technology helps riders dial in the most secure, optimum performance fit and micro-adjust it throughout the day. We partner with the sport’s premier snowboard boot brands and can be found on the feet of many of the world’s top riders.
Born in the Pacific Northwest in the shadows of the Cascade Mountains, K2 Snowboarding was raised in the backcountry of Baker. From the beginning, their goal has been to create original concepts and technology that drives snowboarding forward. 25 years later, they continue to innovate and progress the sport from the backcountry to the parks and everything in between.
Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision — to create a snowboard company on the basis of uncompromised fun. Today, based in Seattle, Ride continues to stay true to its original goals. Offering a full range of quality products, Ride has worked tirelessly to maintain its distinct brand identity, push the limits of product innovation and technology, and has firmly established itself as a leader in the snowboard industry.
Founded in 1993, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional snowboard athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.
Over the past 15 years, Flow has evolved its unique binding technology into an innovative offering of boards, boots, and bindings propelling Flow into the ranks of the top 5 global hardgoods brands. Original, innovative and different-by-design, Flow is not defined by a "me too" mentality; it is a brand of Leaders, Mavericks and Renegades. It flows against the grain and smashes the status quo with a sole mission to push the limits of design in order to maximize performance, comfort, convenience and most of all FUN for snowboarders worldwide.
HEAD Snowboards is all about people, innovative and high quality products. Working with our pro riders and the H-Team to gather insights about what snowboarders really need. Working with engineers and partners in production to find out how we can really tackle that next step in technology. And working with retailers and snowboard schools to make sure our knowledge is really passed on to those who ride.
From its humble beginning in 1966, Vans, Inc. has experienced the ups and downs of the sports footwear business. From a single shop in Anaheim, California, Vans has grown from a "mom and pop" business into an industry leader in the sports footwear market for skateboarders and snowboarders. The Vans snowboard boot offering showcases their commitment to bringing new advances to snowboard boot design while staying true to their identity and clean styling.